6 Comments

I absolutely love everything about this concept.

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Yay!!!!

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I took the quiz and found out I'm a tundra. So much of this archetype makes sense to me, except for one key thing - I've never been good at pointing people to my work. Even though I put a lot of effort into launches (and launches are absolutely my key area of focus just like how it's described here), I feel like no one is ever paying attention. I'm always in starvation mode and my launches get me the kind of 'feast' that I know other authors would see as famine. Am I trying to do something contrary to my archetype maybe? Or am I just bad at being a tundra? I have a few superfans, but I really do mean *a few* - like I could count them on my hands.

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It's a good question, and we do see Tundras who launch regularly but struggle to make ongoing progress. The biggest reason is usually because they don't build their audience regularly, but like Russell said, without knowing your business, there's not much to diagnose. Definitely keep digging into the framework and book a one on one with either of us if you want to chat more about it!

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I don’t know enough about your business to speak to this. I recommend you watch this videos and the other instructive posts we have released, or book a 1:1.

https://www.youtube.com/watch?v=xxwuRvT4lS4

Otherwise, that is an answer you have to find yourself.

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If you are a tundra, either and you are failing. you either do not have a big enough audience, you are not trope stacking properly, or you are launching too often and nobody cares because you have diluted your launches.

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